Content marketing is important for every business. It’s not overly time consuming (your business is already creating content) and it builds trust in the marketplace. More to the point, it’s a highly effective, scalable method of increasing sales through the online marketing channel. Here’s how to make content marketing work for your business… Keep visitors…
I had a crash course in trademark law over the past few weeks. Here’s what I learned: It’s not good to be in the ‘gray area’ of infringement (even unknowingly or accidentally) on a registered trademark. Failure to protect your brand can lead to receiving a cease and desist letter, which in turn can lead…
Small business owners know they should be “doing something” to grow their business on the world wide web. This post provides a big picture snapshot, clarifying the mystery of online marketing. So you already have a website? Unfortunately, I can’t tell you that’s a good start. In fact, depending on how bad the website is (more than 5 years old means it probably…
We are so excited to announce the long-awaited launch of Aristotle Development.com Aristotle Development, Inc. (formerly Sanna Lee Consulting) provides four core services: 1. web development 2. brand & identity 3. copy writing 4. internet marketing Our comprehensive service offering, allows us to precisely execute our client’s marketing objectives. Check out our new website and…